So a lot of that just comes from being patient, it comes from knowing when we want to say something and when to fall back.”Īnyone can’t put a bow on a conversation regarding Atlanta’s current cultural impact, without having a conversation on who belongs on the city’s rap Mount Rushmore. And we move quickly, but we move with intention behind it. And I think even with Butter, again, one thing we always talk about is moving content at the speed of culture. “So you move with intention for the future, we’re paying attention about the present, right? And with having kids, I think that’s the ultimate manifestation of that, right? We do things with our kids now, with the intention of who they’re going to be when they grow up and get older. “I always say, there’s intention and attention,” Butler explained. He says having children forced him to move with patience and intentionality and it forced him to carry those lessons into the board room. Also, Butler is the father of a nine-year-old daughter and a four-year-old son. He’d later get his MBA from Georgia Tech. And I said, ‘What I don’t want to do is come up with a template on how we’re going to handle police shootings.’”īutler spent one year at Morehouse before attaining his Bachelor’s degree from Georgia Southern. And so we had a really interesting conversation, because I have a very diverse team, all types of folks on the team, and they all came in, we all came together. “We have an obligation to talk about certain things that are going on, but also we’re not in this for popularity. And, once again, I was shook up a little bit, because again, like, how do you talk about something like that,” Butler explained. “And I remember the next morning, I called an emergency meeting with the team. “And so that was when it kind of struck to me, that’s when it hit home, these things were coming even to my personal doorstep that I was going to have to process.īutler said he wanted Butter to be a source of truth during times of crisis. “You know, when the Rashard Brooks shooting happened, I actually knew people in line at Wendy’s that night, and they were actually sending me videos live from the event to my person texting, texting them, to me, not even DM-ing them,” Butler said. However, for this pop-culture company, they had to get serious after Rayshard Brooks was killed by Atlanta Police at a Wendy’s on University Avenue on June 13, 2020. But in 2020, the social justice movement took off, everything that was going on, they launched the Atlanta text line, a number that people could text to get information about different protests, some social justice movements, even stuff like voting in elections. The fans like, post, and share their content every day. Most of the time, Butter creates content that highlights the fun parts of Atlanta, pokes fun at people that reside outside of Interstate 285, and highlights the neighborhoods inside the perimeter.īutter has the support of celebrities such as Killer Mike, Usher, and Jermaine Dupri. It is a testament to the level of consistency, and high performance that Butter and its partner, Dagger, has received as an advertising agency that is powered by African-Americans in a predominantly White space. Butler also was featured in AdWeek’s Creative 100: The Most Inspiring Talents of 2021.
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